Start with your buyers
- Fans who want a classic band tee: the heavyweight Gildan tee. It's sturdy and familiar, and it costs the least to print, so you keep more at any price.
- Buyers who care how a shirt feels: a soft retail-fit tee. It feels like a shirt from a clothing store, and people pay a little more for it.
- A vintage or boutique look: a garment-dyed heavyweight tee. It costs the most to print, but it sells at the highest prices.
- Cold weather: a crewneck or a hoodie. They cost more to print, so set a higher price.
The products page lists what you can print on today. Each product shows its fabric, fit, how prints look on it, what it's best for and what to keep in mind.
What buyers pay, and what you keep
Every product shows two numbers:
- What buyers usually pay for that kind of shirt. That's our read of the market, not a rule.
- What you keep per shirt at our suggested price, after Merch.link's fee, printing and card processing.
Use these to set a price that feels fair to buyers and still earns you something worthwhile. You set your own price: anything from the minimum up to $50.
Bigger sizes cost more
Sizes 2XL and up cost more to print. Their price goes up just enough that you keep the same amount on every size.
How prints look on different fabrics
Prints are brightest and sharpest on 100% cotton. Heather colors and 50/50 fleece (crewnecks and hoodies) give a slightly softer, more muted print. Many designs suit that vintage look, but bright neon artwork may look less vivid.
Not sure? Order one
The best way to choose is to hold the shirt. Order one of your own items before you share your store.
Still need help?
Contact us